Remarkable devised an integrated campaign that would boost brand awareness and sales for Aerobed

The campaign was built around the line ‘Aerobed...It's just got serious' and was used with imagery of outdoor and extreme sports.

Journalists were sent an outdoor survival pack as a teaser and an invitation to a highly successful press event.

The event was held at National Magazines House in London, where the Aerobed was displayed in action in five themed zones around the venue.

The event generated more than 50 national press articles on Aerobed, including write-ups in The Independent on Sunday, The Sunday Telegraph and the Daily Mirror.

A microsite was built with the ‘It's just got serious' campaign line as the URL.

The microsite attracted a serious number of unique visitors and click throughs. Remarkable's campaigns helped Aerobed to double their turnover in a year.

For more information on Remarkable's PR, marketing, public affairs, digital and creative design work call or email us. You can get in touch by phone on 01962 893 893 or email chris.wotton@remarkablegroup.co.uk