Pinterest – the new social network

Pinterest is fast becoming a social media phenomenon with an increasing number of brands using it to engage with consumers online. So what is it?

Have you ever come across truly stunning images of places you’d like to visit, beautiful living spaces you’d like to take inspiration from or food recipes you’d like to try? Did you then forget what they were and where you found them because you have no central place to keep them all? Well, now you do. Continue reading

How PR has changed! Part 3

Social Media Emergence

While the hype of social media pervades marketing practitioners, the use of social media for publicity is growing rapidly, and becoming a major part of both journalist and practitioners PR activities.

According to the survey, in 2010 79% of journalists have a Facebook profile, 46% have a LinkedIn profile, and 58% have a Twitter profile. Only 11% have no profiles. Twitter realized the most dramatic increase from just 22% in 2009. Continue reading