We’re proud of our Remarkable record but don’t just take our word for it – see what our clients have to say, as the results are now in from our annual performance survey.

We are delighted to say that all the businesses for which we’ve been securing excellent PR coverage: a brilliant 98 per cent were happy with their team and would also recommend us to others.

One client was so happy with our work it dropped its usual practice of re-pitching the account every two years and signed us up again. Another felt our partnership was so seamless we were like an extension of their team, and a third praised our excellent understanding of complex issues.

The survey was for us to see how to improve and where to keep doing what we do best. We’re determined to celebrate success, learn from feedback and next year become even better. Watch this space.

A key principle in PR is the importance of reputation. You must invest to protect it, we keep saying, because it really matters to your bottom line.

That applies whatever your business. Take Liverpool FC’s top player, Luis Suarez, accused of biting an opponent; bankers only now taking the first steps to restore their public reputation; and supermarkets caught up in the on-going horse meat scandal.

But if you want evidence, take a look at the results of a survey by consumer champion Which? Its research into the horse meat scandal showed 30 per cent of shoppers are now buying less processed meat after public trust in the food industry dropped by 24 per cent.

Those figures are proof of the live wire connecting reputation to sales. They show the devastation that can be wreaked on profits if you get it wrong. So don’t get caught out – plan, invest and protect.