P&O Cruises were struggling to recruit doctors and nurses for their fleet as the jobs require a very specific type of character and specific set of skills.
The strategy was to directly reach the medics to directly pass on the information about these sea-faring roles.
The campaign triggered significant press coverage as well as interest from the medical profession. New appointments were quickly made thanks to the campaign.
See the Remarkable campaign materials created for P&O Cruises.
Find out how we can help you with your campaign. Call 01962 893 893 or email nathan.davies-pugh@remarkablegroup.co.uk