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Remarkable turns a complicated industrial task into a successful business opportunity.

Viridor Waste Management needed support to carry out the details of The Landfill Directive - an essential and complicated job. The new laws meant every company in the UK would be affected.

Viridor needed to contact each customer to inform them of the new recycling and treatment rules and let them know how they could help them fulfil the regulations.

Remarkable devised a campaign to put a positive spin on the legislation. Using a direct marketing campaign, each of Viridor's customers received an ‘Essential Guide'. It also promoted a free ‘waste assessment'.

The guide informed the customers and the assessment allowed Viridor to cross sell their recycling services and increase the level of recyclates they collected. All this activity was backed up with a specially designed website and a special information phone line.

The campaign underlined Viridor's efficiency and authority in the waste industry and transformed an administration task into a selling opportunity.

See how Remarkable created the Viridor campaign.

Find out how we can help you with your campaign. Call 01962 893 893 or email
nathan.davies-pugh@remarkablegroup.co.uk