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The aim was to boost the profile of the Proclear 1 Day product amongst eye-care professionals and highlight CooperVision's recently forged relationship with the charity Breast Cancer Care.
Opticians joined in with a national Pink Window Display competition in support of Breast Cancer Care. A media pack and campaign factsheet were produce. Information sent to radio stations generated at least forty on-air mentions of Proclear 1 Day contact lenses.
Remarkable advised the company to sponsor the show and the Proclear 1 Day logo appeared on all the adverts and materials related to this very high profile, celebrity-studded event.
For more information on Remarkable's public relation services call or email us. You can get in touch by phone on 01962 893 893 or email chris.wotton@remarkablegroup.co.uk
