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Staff at Remarkable enjoyed a night in outer space at the Science Museum in London last week to mark the launch of the latest product from luxury air-filled beds client AeroBed®.
The new product is specifically designed with children’s sleepovers in mind, so sticking with the theme, Remarkable organised a sleepover in the Science Museum for key journalists and their children.
This was a great opportunity to build relationships with journalists and Remarkable secured attendance from 20 high profile publications such as The Sunday Times, Daily Mirror and Good Housekeeping.
Both the journalists and their children enjoyed an action-packed night of interactive science themed activities, workshops and an IMAX film.
Jessica Patrick, account director at Remarkable, said: “We always like to think outside of the box for clients and this event is a prime example of our creative approach to targeting journalists. The feedback from the event has been hugely positive from all who attended and we’ve already secured a number of pieces of high profile press coverage as a result.”
