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During a 15 plus year career, I must have been part of over 100 pitches. I’m embarrassed to know roughly what my success rate is too. It’s less than 25 per cent which isn’t brilliant! Why would I be that … Continue reading
Public Relations
Our team has the skills and experience to deal with all your external communications:
- Media Relations
- Consultancy
- Strategic PR planning
- Issues and crisis management
- Event management
- Media training
- Copywriting
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Ensuring our clients’ messages are seen, read and heard about at the right time, in the right way, by the right people – this is the relentless focus of Remarkable’s award winning PR division.
From corporate communications strategies to creative consumer campaigns, we ensure full audience reach and impact.
Aerobed® Santa blows the press away
Background:
Aerobed® is the leading manufacturer of luxury air-filled mattresses, which rapidly inflate and deflate, are highly durable and come in a range of sizes and styles. In 2010, Aerobed® asked Remarkable to devise a short, sharp publicity campaign to boost sales in the lead-up to Christmas.
Approach:
Remarkable launched a fun yet high-impact media campaign in August 2010 in a collaboration between our PR and marketing teams. Key journalists at leading consumer publications and national press were sent a specially-created Christmas present, containing an inflatable Santa, an Aerobed® branded USB stick containing the press release and background information, and a voucher for a free Aerobed® mattress. This was followed by media visits and product demonstrations to engage with the targeted journalists.
Results:
A total of 16 journalists took up the offer to try an Aerobed® mattress, and the campaign generated 24 positive press articles across target media, including The Independent, Sky News Online, the Sky News Twitter feed and Stuff and Good Homes magazines. Total circulation topped 17 million, generating £40,000 AVE against a £12,130 PR investment.
Becoming world leader in drug and alcohol testing services
Background:
Concateno is a global leader in drug and alcohol testing, conducting more than 10 million tests annually across 130 countries. Concateno engaged Remarkable to increase brand awareness in the UK and to influence key stakeholders on issues involving substance misuse.
Approach:
A co-ordinated campaign between Remarkable's PR and Public Affairs divisions focused on raising two core issues in the media and in government: enabling UK police to use drug testing technology in-station and ultimately roadside to detect drug-impaired drivers; and testing for parental substance misuse in Scotland as part of child protection policies.
Results:
Remarkable secured 85 press articles between January and June 2011, including in The Daily Telegraph, The Times, The Guardian, Daily Mail, The Sun, and The Scotsman, and extensive national and regional BBC radio and TV coverage – generating 193 million opportunities to see, worth over £2 million.
In June 2011, Westminster held a four-hour debate on drug driving and the Government is in the final stages of devising product specification and type approval. A Scottish Assembly review in early 2011 highlighted the issue of parental substance misuse and parliament is understood to be formulating new related guidance.
Creating a buzz to save the bees
Background:
New Holland is a global producer of agricultural equipment, headquartered in Essex. Remarkable established a partnership with the British Beekeepers' Association (BBKA) – the leading organisation representing beekeepers in the UK – to reinforce New Holland’s positive brand image and raise awareness of the BBKA and the declining number of honeybees. Honeybee numbers are dropping dramatically, which could escalate into a crisis for farmers through poor crop pollination.
Approach:
New Holland required a low-cost, high impact campaign to launch in January 2010 at a major industry event. Remarkable devised the campaign, 'Creating a buzz to save the bees', incorporating the creation of a partnership logo, information leaflets and exhibition materials, which were also distributed across New Holland's dealer network, as well as a press launch.
Results:
The campaign generated more than 20 articles in agriculture press, online and social media sites, regional radio and national TV coverage – including a BBC2 feature with viewership of circa 3.1 million. The campaign resulted in heightened national awareness of the plight of honeybees and both parties are continuing the partnership in 2011.