Marketing is now a two way conversation, with social media presenting an unrivalled opportunity to connect directly with your audiences. We can help you navigate the social web:
We prefer to socialise our clients’ brands, not just promote them. Our social media experts devise exceptional social media strategies for our clients that enable them to identify, listen to, and engage with their online and mobile communities.
Jumping in without a coherent social strategy can be frustrating for a company; it doesn’t do much for the brand and makes it difficult to measure. We aim to leverage this valuable space and stimulate conversation around our client’s brands and the issues and topics that matter most to them.
Sight Care is a membership organisation for independent opticians, with approximately 700 members across the UK. Sight Care approached Remarkable to raise awareness of local opticians among consumers, encourage new members to join and provide marketing support for members.
Remarkable developed a consumer-facing campaign – 'Eye Love My Local Independent Optician'. In addition to media relations and the development of a new microsite, a social media strategy was developed in line with the overall objectives. Remarkable undertook a listening exercise to determine what people were discussing and searching for online relating to eye health and opticians before creating an online presence.
This exercise identified Twitter as the most beneficial social media platform, so a Twitter feed was established and syndicated on the microsite. Content is managed by Remarkable and tailored to incorporate identified keywords to maximise exposure and drive site traffic.
Remarkable has developed new relationships with key media, consumers and industry bodies directly through Eye Love My Local Independent Optician’s Twitter presence, and generated an additional 10 press articles as a direct result. Sight Care now has heightened brand awareness among various stakeholders and consumers, which has boosted bottom line enquiries and sales for members.
Kaizen is a free online betting portal – the place to go for online betting offers and incentives, specialising in sports, TV and entertainment betting and related news, offers and blog articles. Kaizen wanted to increase the success of its website, freebettingonline.co.uk, by reviewing and updating its social media offering which had previously delivered a disappointing uptake.
In order to provide Kaizen with direction on how to improve its social media performance, Remarkable conducted a listening exercise to determine the online trends and discussions regarding gambling and to identify Kaizen's core demographic.
The subsequent report identified the top keywords, discussions and questions surrounding gambling; delivered in-depth audience demographics; and researched competitor offerings.
From this, Remarkable was able to tailor Kaizen's Search Engine Optimisation (SEO) and better the use of meta tags on Kaizen's website using top search terms. Importantly, the listening exercise identified a unique audience which was not being served, providing Kaizen with a new customer base. Remarkable also provided recommendations on how Kaizen could drive web traffic through social media and measure the results.
SWAG is a prominent London-based jeweller, with six stores in the metropolitan area and 15 Pandora branded stores elsewhere across the UK. With an already strong following on Facebook and Twitter, SWAG asked Remarkable to conduct a listening exercise around its popular products.
The listening exercise identified a new audience for SWAG, the wedding market, as well as key forums, blogs and contacts to engage with.
By identifying a new market segment and new platforms with which the brand can engage, Remarkable was able to work with SWAG on a social media strategy built around key creative and Pay-Per-Click campaigns throughout the year.
In establishing and managing the SWAG Pay-Per-Click campaigns, Remarkable has been able to increase web traffic and boost online sales. Since Remarkable became involved, CTR has increased dramatically from 1.12 per cent to 5.57 per cent.
Pinterest is fast becoming a social media phenomenon with an increasing number of brands using it to engage with consumers online. So what is it? Have you ever come across truly stunning images of places you’d like to visit, beautiful living … Continue reading