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National journalists were invited to have the first look at a new collection of world class air beds this week as staff at Remarkable launched the ‘It’s Just Got Serious’ range of specialist outdoor air beds for its client Aerobed®.
Remarkable secured journalist attendance from over 60 high profile publications such as Good Housekeeping, Men’s Health, Harpers Bazaar, Company, SHE and Esquire. The event proved a great opportunity to build relationships with the journalists and show them first hand how each airbed can specifically be used when traveling outdoors.
The new range of fast, self-inflating and compact air mattresses have been designed with every type of camper in mind – from a weekend novice to the hard-core outdoor enthusiast.
To showcase the new range, Remarkable mocked-up a number of different scenarios, including a garden scene complete with water butt and plastic grass and a festival scene complete with portaloo and imitation festival-goer slumped in the bed!
Jessica Patrick, account director at Remarkable, said: “We find that these kinds of media events are very beneficial for our clients. The feedback from the event has been hugely positive from all who attended and we’ve already secured a number of pieces of high profile press coverage as a result.”
