Would you pay for something you’ve never used?

You know, I’m not sure I would. I didn’t buy my car before taking it out for a test drive, and I didn’t sign the contract on my flat without first taking a look around the place. So why are we now paying for computer games which we’ve not played? Sure you can look at the flashy trailers and advertising, but when you are selling interactive entertainment, you’re selling an experience. Continue reading