Recent research released by Ofcom revealed that a third of adults use smart phones. Apple iPhones rated as the most popular brand, whilst teenagers favoured Blackberry devices. If you haven’t got time to read the full report, here is a roundup of the findings:
- Facebook was the most visited website on handheld devices, with 43 million hours spent on it in December 2010
- 58% of smart phone owners were male and 42% female
- Apple’s iPhone was a favourite device for 32% of adults
- Blackberry was favoured by 37% of young people
- 37% of adults and 60% of teens admit they are ‘highly addicted’ to their smart phones
- Users make significantly more calls and send more texts than regular mobile users (81% of smart phone users make calls every day compared with 53 per cent of ‘regular’ users)
- 81% of users have their mobile switched on all the time
- 51% of adults used their smart phone whilst socialising with others
- 23% of adults use their smart phone at meal times
- 47% of teenagers admitted to answering their smart phone whilst using the bathroom or toilet
- 47% of adults have downloaded an app
- Teenagers are more likely to pay for game apps
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